E-commerce WordPress Plugins that trend in 2017
Many retailers were unsure of what to expect going into the 2016 holiday season E-commerce WordPress Plugins, what with a disruptive national election kicking it all off.
The onslaught of political news headlines generated a lot of attention throughout Q4, so it may have been difficult to spot the news that mattered most to retailers.
This article features the Best Ecommerce WordPress Plugins that would trend in 2017 so you can launch a powerful ecommerce store using WordPress.
WordPress has grown into a powerful ecommerce platform. While there are a ton of done-for-you ecommerce solutions like Shopify and BigCommerce, WordPress is still the go-to choice for a majority of shop owners.
Woocommerce is the most popular ecommerce plugin for WordPress. It can easily be added to almost any theme. Just plug and play. The beauty of WooCommerce is it can scale for larger online stores that need additional functionality.
E-commerce WordPress Plugins Trends to Look out for in 2017:
According to research conducted by BigCommerce, 80% of people in the U.S. make purchases online at least once a month.
While the majority of people shop on large marketplace websites like Amazon, roughly 30 to 40% also make purchases from web stores, independent boutiques, and category-specific e-retailers.
As online shoppers spend more time researching the best online deals, brands, and experiences, this is your opportunity to help clients earn a greater share of the market by optimizing their site accordingly.
As you probably guessed, WordPress enables developers to do just that: to study what your visitors want/like/need, and then to put it into action.
If youâre ready to do that, letâs take a look at how to take advantage of this yearâs
E-commerce trends for your online store:
1. Mobile First:
Itâs far too easy these days to create a responsive website, so excuses of high costs or lack of coding knowledge no longer hold weight in the argument over whether websites need to be mobile-friendly.
If you have a responsive e-commerce site, does that mean youâre good to go? Not really. This idea of mobile-first design means going above and beyond simply finding and using a responsive WordPress theme.
2. Conversational Commerce:
While mobile push notifications are not a new concept, what with everyone from the local froyo shop to your physician sending them, itâs only a matter of time before this catches on for websites.
This is especially important for e-commerce companies that benefit from sending key milestone notifications to their customers.
3. Content Marketing:
E-commerce companies may be in the business of selling merchandise, but those products, goods, or services might not be the initial draw for consumers (especially if those websites are in direct competition with larger retailers).
4. Social Engagement:
The convergence between social media and websites grows more with each passing day.
While marketers will tell businesses to keep their eyes on social and to build a presence within those channels, itâs the developerâs duty to bolster those efforts using WordPress.
5. Trust Builders:
Retailers are beginning to notice a shift in how customers develop trust in a brand. According to one study, â55% of consumers trust customer photos more than brand-created photosâ.
Other studies have noted consumersâ growing reliance on online reviews and customer ratings to tell them whether or not to trust a brand or their product.
6. Convenience Consideration:
Smartphones, apps, cloud-based software, social media, even WordPressâthereâs no doubt that this technology works to make our lives easier, right?
While it would be easy to blame millennials for putting pressure on businesses to make everything more convenient for the consumer, I think itâs more likely that theyâre the first generation to have the tools available to make it a reality.
7. Personalized Experience:
In an age where âbig dataâ and âInternet of Thingsâ are commonly known terms. There is no secret as to how or why we see product ads on Facebook for something. We viewed it on Amazon an hour ago.
In other words: the jig is up. Youâre not the only one who knows that WordPress gives you behind-the-scenes access to your visitorsâ information.
They understand this very well, too. And Itâs this understanding thatâs led them to expect something in exchange for giving you access to that data.