How Does Responsive Image Improve Business ROI?
Responsive image and web design techniques empowered web designers to create websites that adapt themselves for viewing on multiple devices like smartphones, tablets, or desktop computers to improve the business role.
This is enabled in large part by CSS3’s Media Queries module which allows you to apply different CSS properties based on screen size or other display characteristics.
The group includes representatives from browser makers as well as Adobe Systems, Akamai and other interested parties.
These developers are looking at three primary “use cases” for responsive images:
1.Device-Pixel-Ratio-based selection:
serves images based on the display’s pixel density. For example, the iPad’s screen measures 9.4 by 6.6 inches, which is smaller than a desktop display.
But at 2048 by 1536 pixels or 264 pixels per inch, it has a much higher pixel density. Images that appear crisp on a desktop monitor often don’t look as good on the iPad.
This option would let you deliver a high-res image to a high-density display and a standard-resolution image to others.
2. Viewport-based selection:
serves images based on the size of the “viewport”—the window through which the user sees the webpage. This might mean sending a 1024-pixel wide image to a desktop browser and a 320-pixel version to a smartphone.
Combined with the Device-Pixel-Ratio selection, you could deliver three variations of the same image: a high-density version for the iPad, a standard-density version for desktops and a smaller version for smartphones.
3.Art direction:
accounts for situations where scaling an image is not enough—depending on the nature of the artwork, you may want to crop it to accommodate the screen size, or even provide a different image.
How You Can Improve the Business ROI of Your Cakephp Website with Responsive Image:
Businesses are getting more stringent about choosing a platform that guarantees effective content marketing.
Marketers expect to see compliance with web standards, scalability, integration, and customization, all bundled in a single offering. Users are looking for an ideal platform that places more power in their hands.
To obtain measurable Return on Investment (ROI), more and more marketers are beginning to rely on Cakephp, and the reasons are remarkably striking.
What makes responsive web design the need of the hour?
The rising impetus of mobile devices, easy accessibility of websites on them, and optimization of user experience makes it all the more important to build responsive images for websites that adjusts itself to the size of the user’s screen.
In fact, many businesses have confided on having lost business post the mobile revolution, as not offering a good experience on the mobile devices can lead to losing great number of visitors and potential customers – putting your business ROI to risk.
Other Responsive Image Techniques & Workarounds:
In the meantime, web developers have devised various workarounds for enabling responsive images, none of which is perfect or uncomplicated.
You can find some examples in this chart, though it’s a bit dated. Web developer Sherri Alexander discussed some newer approaches last July in an article for Smashing Magazine.
Some of these techniques rely on JavaScript to choose which version of an image to download. One popular example is Picturefill, a JavaScript library that mimics the <picture> element.
Others use server-side technologies in which a script on the server chooses an image or scales it to the appropriate size.
One example here is Adaptive Images, a project that uses a PHP script to download optimized JPG, GIF or PNG files.
Developer Matt Wilcox explains the process, and he offers the software under a Creative Commons license.
You can also combine these approaches. For example, web developer Lukas White recently outlined way to use PHP in conjunction with Picturefill to automatically scale images to an optimized size.
Cost efficiency is a significant driver for Cakephp adoption:
Cakephp presents you with the best of both worlds. In addition to getting access to one of the richest feature sets, you get a zero-cost licensing solution with extraordinarily low maintenance.
cakephp enables hassle-free content management, easy to configure even without technical know-how. Allowing responsive sites saves considerable funds on mobile design too.
Cakephp plugs you into a highly responsive conversion funnel:
Personalization in the wake of contemporary marketing standards is fully supported by Cakephp.
Working with audience personas and user behavior multiplies conversions, helping you reach new markets, generate leads and maximize ROI.
Other Responsive Image Techniques & Workarounds:
In the meantime, web developers have devised various workarounds for enabling responsive images, none of which is perfect or uncomplicated.
You can find some examples in this chart, though it’s a bit dated. Web developer Sherri Alexander discussed some newer approaches last July in an article for Smashing Magazine.
Some of these techniques rely on JavaScript to choose which version of an image to download. One popular example is Picturefill, a JavaScript library that mimics the <picture> element.
Others use server-side technologies in which a script on the server chooses an image or scales it to the appropriate size.
One example here is Adaptive Images, a project that uses a PHP script to download optimized JPG, GIF or PNG files. Developer Matt Wilcox explains the process, and he offers the software under a Creative Commons license.
You can also combine these approaches. For example, web developer Lukas White recently outlined way to use PHP in conjunction with Picturefill to automatically scale images to an optimized size.